Your small business website exists to engage your target audiences and convert them to fully-engaged customers. It’s critical for your site to constantly have current, accurate information. Why? Customers are more likely to spend money with businesses they trust. A Placeable study found that 73% of consumers lose trust in a brand when its online listing has inaccurate information.

1. Hours of Operation

This is often the most searched information about a business. A Localeze study found hours of operation to be the single most helpful feature in choosing a business during local search. The study also says that 76% of consumers expect this information when searching and that 61% of consumers believe hours of operation helps them choose a particular business.

2. Address

A business’ physical address is the second most searched piece of information. Please make sure yours is correct and consistently listed across channels, and note that search engines will default to the USPS for correct mailing addresses if inconsistencies arise.

3. Mobile Optimization

According to Localeze, more than 75% of searches resulting in a purchase happen on mobile phones. Make sure your website is responsive and optimized for mobile use. Statista found that nearly half of American adults search for local information with smartphones, while the other half search from computers (40%) and tablets (11%). According to Localeze, Americans’ search habits vary by time of day and device. For example, people often search for entertainment during the day from computers and for restaurants at night from phones.

4. Website Accuracy

All local business listings should link to your website and display the same hours of operation and physical address as your website. This secures trust and consistency across all channels.

Maintaining accurate and optimized local listings is crucial but often time-intensive for businesses. FoxWerx simplifies this process, offering an easy-to-use platform that streamlines online presence management. See how easy it is to update and optimize your listings for local search. Get started with a free account today.