10 Ways to Stretch Your 2024 Marketing Budget

It’s time to tackle that marketing budget you created late in 2023. You planned it, you budgeted it — now it’s time for lift-off. We’re here to offer some tips on implementing it.

1. Stalk Your Audience 

Not really. But sort of. Who is your audience? What are their needs? Pain points? Where do they spend time (online and offline)? This knowledge helps personalize your messages and channels and makes sure you’re reaching the right people.

3. Be Specific

Goals like “get more customers” won’t get you where you want to be. Instead, create detailed aspirations related to website traffic, lead generation, and/or conversions. Use analytics tools to track your progress against these goals to see what’s working and what isn’t, then make adjustments in real-time.

3. Content

Post insightful, engaging content that your audience wants to ingest. This includes social media updates, reels, blog posts, and infographics. 

4. Make Email Marketing Your Bestie

Email marketing is still a leading (and cost-effective) way to reach your target audience. Send out promotional emails, special offers, and newsletters to a list that you build organically and/or through targeted lead lists. To take it one step further, use automation tools to segment your audience and personalize your messages.

5. Like, Post, Comment

Which social media platforms does your audience use the most? Make your presence known there by actively and authentically joining conversations. 

6. Partner, then Partner Again

Collaborating with other businesses is a phenomenal way to expand your reach. Create collaborative posts, co-host events, or cross-promote products or services.

7. Think Past Paid Advertising

Paid advertising can be great, but it’s not the only tool in town. Enacting organic SEO techniques can drastically improve your search rankings and attract qualified leads without a hefty cost.a

8. Reel in Reviews

Inspire customers to share their experiences with your brand through testimonials and reviews. User-generated content is authentic and injects intense value to your marketing efforts. Aaaaand it’s free.

9. Remember to Repurpose

Repurposing your existing content in the form of infographics, blog posts, social media posts, or video series is a creative way to stretch your content but still keep your audience engaged.

10. Always be Ready to Pivot

Monitor your campaigns and track your data to gauge what’s working and tweak what’s not. Experiment, adjust your strategies, and adapt to new trends. Many of the most effective marketing budgets are flexible and data-driven.

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