Executive Report

The Executive Report is your single source of truth for your online presence. It provides relevant, personalized, and actionable data across all of your digital marketing channels.

Key Performance Indicators from across your marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising.
Short-term changes and long-term trends: Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time.
Automated Reporting: Actionable insights emailed to you at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device.

Your Marketing Funnel

The Marketing Funnel rolls up key metrics into 3 easy to understand categories, helping you see how your marketing efforts are contributing to your goals.

IMPRESSIONS:
The number of views your content or ad has received.

ENGAGEMENT:
The number of interactions your content or ad has received.

LEADS:
The action taken as a result of your content or ad.

Listings

It is critically important to have accurate listings with the right data aggregators in order to rank highly with search engines like Google, Yahoo, and Bing. Your Listings Score shows how your business ranks compared to others in your industry. Here’s the fun part, you can improve your listings right from this dashboard, and you can see the improvement of your listings score over time, always keeping track of where you started compared to where you are now. The goal is to increase your score as much as you can and then maintain that score over time.

Your can also see your listings changes in the graph below the card. Beneath the chart you’ll find Listing Details which shows listing accuracy and what directories or publishers where your data is currently found. Each publisher shows if there are any errors, indicated in yellow. If everything is correct, the color is green.

Reputation Management

FoxWerx makes it easy to manage your online reputation. Request, review, and respond to your reviews right from your dashboard. Don’t know what to say? No worries, FoxWerx has an AI response generator built into the platform. Use the response as-is or tweak it to your liking before posting.

Average Star Rating: Across all reviews collected, the change in rating would be compared to the same time period previously.
New Reviews: Collected in the reporting period selected.
Insights: Sentiment analysis of review context using Google’s Natural Language Processing technology.
Top Review Sources: The sources where you receive reviews in the highest quantities.
Recent Requests: Number of new requests sent for reviews via Customer Voice.
Average Response Time: Time to respond to reviews on the Platform.
New Review Responses: Responses during this period.
Recent Mentions: Based on mentioned searches configured in Reputation Management.
Google Q&A: Total questions answered by the owner.

Google Business Profile Insights

The next section of the Executive Report is Google Business Profile (GBP) Insights. This section details how your GBP is performing in Search. More engagement on your GBP means more awareness, traffic, and conversions. It’s important to monitor and ensure these metrics are increasing over time. Review your data and keep your GBO updated and optimized without leaving your FoxWerx dashboard.

SEARCH TYPES:
How customers find you on Google.

VIEWS:
Where your customers are seeing your Google listing.

ACTIONS:
The actions taken on your Google listing.

PHOTO VIEWS:
How many people have viewed the photos on your Google listing.

PHOTO QUALITY:
How many photos have been uploaded by you and your customers to your Google listing.

Website

Your dashboard give you a look under the hood of your website. Providing you a detailed look at:

Users: the number of unique visitors your website has received
Sessions: the number of times your website has been visited
Pageviews: the number of times a user has viewed a page on your website
Average time on website: the average length of time a user spends on your website
Bounce rate: the percentage of users who left your site after viewing only one page
Pages/session: the average number of pages viewed in a single session
Traffic sources: where your website traffic is coming from. This includes direct searches (the business name), organic searches (eye doctor near me), and social (re-directed to website from a social media platform)
Top referral sources: where your website is being found the most

Advertising

Connect your Google Ads, Facebook Ads, or Microsoft Ads accounts to Advertising Intelligence and receive real-time reports on your advertising efforts. This actionable data will also show up in your Executive Report.

Social Marketing

The Social Marketing section is a roll-up of all social media activity across your accounts. It provides data on:

New Posts: The number of posts you’ve published on all connected accounts during this period.
Engagement: Likes, comments, shares, etc, that your posts have received during this period.
Reach: The number of people who have seen your posts during this period.
Top Performing Posts: Posts with the highest reach and engagement this period.
Facebook Likes & Twitter Follows: Audience growth over time, compared to set competitors.

Recommendations

Data is only useful if you can do something with it. That’s why FoxWerx includes helpful recommendations within each section of the Executive Report. These simple, actionable recommendations are based on the business objectives outlined in your onboarding so you can rest assured knowing that all actions are attached to a strategic imperative.

FoxWerx Group has offices in the United States and Canada. Our cross-border presence provides localized support and a deep understanding of regional market dynamics.

Our team of marketing experts, software developers, and AI specialists is passionate about delivering exceptional results tailored to your specific needs. Contact us today and see what happens next.

What happens next.